---
title: "Forbes anuncia o ranking das 100 marcas mais valiosas de 2020"
url: "https://comlimao.com/design/forbes-ranking-100-marcas-mais-valiosas-2020/"
author: "Victor Vasques"
date_published: "2020-07-29T17:39:08-03:00"
date_modified: "2020-07-29T17:51:57-03:00"
categories: ["Apple", "Design"]
tags: ["Amazon", "Apple", "Branding", "Destaques", "Facebook", "Forbes", "Google", "Microsoft", "Ranking", "Top 100 Marcas", "Valor", "Valor do Design"]
---

# Forbes anuncia o ranking das 100 marcas mais valiosas de 2020

Anualmente a Forbes divulga a lista das 100 [marcas](https://comlimao.com/?s=marcas)mais valiosas. No ranking 2020, nenhuma alteração nos cinco primeiros lugares: Apple, Google, Microsoft, Amazon e Facebook continuam liderando a lista. Mas isso não quer dizer que não tivemos novidades na edição deste ano.

Começando pelo quinto lugar, Facebook manteve a posição, mas foi a única marca com variação negativa de dois dígitos, registrando queda de 21% em relação ao ano anterior. A empresa de Zuckerberg foi a que mais perdeu valor no período, seguido do banco norte-americano Wells Fargo (-16%) e da Mercedes-Benz, Ford e GE (as três registraram queda de 14%).

Entre as que mais cresceram no período e se destacaram entre as 100 marcas, Netflix foi o grande destaque. Com crescimento de 72%, chegou ao valor de US$ 26.7 bilhões. Outras marcas que tiveram crescimento expressivo foram Chanel (+42%); Amazon (+40%); Microsoft (+30%) e PayPal (+24%).

Nos 10 primeiros colocados, apenas duas são da área de alimentação: Coca-Cola (6º lugar, +9%) e McDonald’s (10º lugar, +5%). Apenas uma é da indústria de lazer, a Disney (7º lugar, +18%), e uma de luxo, Louis Vuitton (9º lugar, +20%). Todas as demais são da área de tecnologia e, incluindo as cinco primeiras, Samsung é a sexta marca da indústria de tecnologia no top 10, com o 8º lugar e variação de -5%.

Por fim, dois detalhes saltam aos olhos de quem observa melhor o ranking das 100 marcas. Da Amazon para o Facebook, o valor quase que dobra. Enquanto a marca de Jeff Bezos é avaliada em US$ 134.5 bilhões, o Facebook vale “apenas” US$ 70.3 bilhões. É a maior diferença de valor em todo o ranking.

Outro detalhe são as receitas das marcas. McDonal’ds e Samsung geram valores bem superiores ao quinto colocado. São US$ 100.2 bilhões e US$ 209.5 bilhões, respectivamente, contra os US$ 49.7 bilhões do Facebook.

Abaixo você confere os 50 primeiros colocados (para a lista completa, [acesse aqui](https://www.forbes.com/the-worlds-most-valuable-brands/)):

| **Posição** | **Marca** | **Valor de Marca** | **Variação** | **Receita de Marca** |
| 1 | [Apple](https://www.forbes.com/companies/apple/?list=powerful-brands/) | $241.2 B | 17% | $260.2 B |
| 2 | [Google](https://www.forbes.com/companies/google/?list=powerful-brands/) | $207.5 B | 24% | $145.6 B |
| 3 | [Microsoft](https://www.forbes.com/companies/microsoft/?list=powerful-brands/) | $162.9 B | 30% | $125.8 B |
| 4 | [Amazon](https://www.forbes.com/companies/amazon/?list=powerful-brands/) | $135.4 B | 40% | $260.5 B |
| 5 | [Facebook](https://www.forbes.com/companies/facebook/?list=powerful-brands/) | $70.3 B | -21% | $49.7 B |
| 6 | [Coca-Cola](https://www.forbes.com/companies/coca-cola/?list=powerful-brands/) | $64.4 B | 9% | $25.2 B |
| 7 | [Disney](https://www.forbes.com/companies/walt-disney/?list=powerful-brands/) | $61.3 B | 18% | $38.7 B |
| 8 | [Samsung](https://www.forbes.com/companies/samsung-electronics/?list=powerful-brands/) | $50.4 B | -5% | $209.5 B |
| 9 | [Louis Vuitton](https://www.forbes.com/companies/louis-vuitton/?list=powerful-brands/) | $47.2 B | 20% | $15 B |
| 10 | [McDonald’s](https://www.forbes.com/companies/mcdonalds/?list=powerful-brands/) | $46.1 B | 5% | $100.2 B |
| 11 | [Toyota](https://www.forbes.com/companies/toyota-motor/?list=powerful-brands/) | $41.5 B | -7% | $187 B |
| 12 | [Intel](https://www.forbes.com/companies/intel/?list=powerful-brands/) | $39.5 B | 2% | $72 B |
| 13 | [NIKE](https://www.forbes.com/companies/nike/?list=powerful-brands/) | $39.1 B | 6% | $39.3 B |
| 14 | [AT&T](https://www.forbes.com/companies/att/?list=powerful-brands/) | $37.3 B | -10% | $151.2 B |
| 15 | [Cisco](https://www.forbes.com/companies/cisco-systems/?list=powerful-brands/) | $36 B | 4% | $50.6 B |
| 16 | [Oracle](https://www.forbes.com/companies/oracle/?list=powerful-brands/) | $35.7 B | 11% | $39.1 B |
| 17 | [Verizon](https://www.forbes.com/companies/verizon-communications/?list=powerful-brands/) | $32.3 B | 2% | $131.9 B |
| 18 | [Visa](https://www.forbes.com/companies/visa/?list=powerful-brands/) | $31.8 B | 18% | $23 B |
| 19 | [Walmart](https://www.forbes.com/companies/walmart/?list=powerful-brands/) | $29.5 B | 12% | $341 B |
| 20 | [GE](https://www.forbes.com/companies/general-electric/?list=powerful-brands/) | $29.5 B | -14% | $76.6 B |
| 21 | [Budweiser](https://www.forbes.com/companies/budweiser/?list=powerful-brands/) | $28.9 B | 6% | $11.2 B |
| 22 | [SAP](https://www.forbes.com/companies/sap/?list=powerful-brands/) | $28.6 B | 0% | $30.9 B |
| 23 | [Mercedes-Benz](https://www.forbes.com/companies/mercedes-benz/?list=powerful-brands/) | $28.5 B | -14% | $121.7 B |
| 24 | [IBM](https://www.forbes.com/companies/ibm/?list=powerful-brands/) | $28.2 B | -10% | $77.1 B |
| 25 | [Marlboro](https://www.forbes.com/companies/marlboro/?list=powerful-brands/) | $26.8 B | -6% | $25.1 B |
| 26 | [Netflix](https://www.forbes.com/companies/netflix/?list=powerful-brands/) | $26.7 B | 72% | $20.2 B |
| 27 | [BMW](https://www.forbes.com/companies/bmw-group/?list=powerful-brands/) | $25.9 B | -13% | $93.4 B |
| 28 | [American Express](https://www.forbes.com/companies/american-express/?list=powerful-brands/) | $25.1 B | -3% | $43.6 B |
| 29 | [Honda](https://www.forbes.com/companies/honda-motor/?list=powerful-brands/) | $24.5 B | -5% | $126.2 B |
| 30 | [L’Oréal](https://www.forbes.com/companies/loreal/?list=powerful-brands/) | $22.8 B | 23% | $11.7 B |
| 31 | [Gucci](https://www.forbes.com/companies/gucci/?list=powerful-brands/) | $22.6 B | 22% | $10.8 B |
| 32 | [Hermès](https://www.forbes.com/companies/hermes-international/?list=powerful-brands/) | $21.6 B | 19% | $7.7 B |
| 33 | [Nescafe](https://www.forbes.com/companies/nescafe/?list=powerful-brands/) | $20.4 B | 14% | $9.2 B |
| 34 | [Home Depot](https://www.forbes.com/companies/home-depot/?list=powerful-brands/) | $19.2 B | 6% | $110.2 B |
| 35 | [Accenture](https://www.forbes.com/companies/accenture/?list=powerful-brands/) | $19.1 B | 15% | $43.2 B |
| 36 | [Pepsi](https://www.forbes.com/companies/pepsi/?list=powerful-brands/) | $18.2 B | -3% | $9.3 B |
| 37 | [Starbucks](https://www.forbes.com/companies/starbucks/?list=powerful-brands/) | $17.8 B | 5% | $26.5 B |
| 38 | [Mastercard](https://www.forbes.com/companies/mastercard/?list=powerful-brands/) | $17.3 B | 23% | $16.9 B |
| 39 | [Frito-Lay](https://www.forbes.com/companies/frito-lay/?list=powerful-brands/) | $16.3 B | 11% | $12.2 B |
| 40 | [IKEA](https://www.forbes.com/companies/ikea/?list=powerful-brands/) | $15.8 B | 3% | $46.2 B |
| 41 | [Zara](https://www.forbes.com/companies/zara/?list=powerful-brands/) | $14.7 B | 9% | $21.9 B |
| 42 | [Gillette](https://www.forbes.com/companies/gillette/?list=powerful-brands/) | $14.5 B | -13% | $6 B |
| 43 | [HSBC](https://www.forbes.com/companies/hsbc-holdings/?list=powerful-brands/) | $14.4 B | 12% | $94.3 B |
| 44 | [Audi](https://www.forbes.com/companies/audi/?list=powerful-brands/) | $13.8 B | -3% | $59.6 B |
| 45 | [J.P. Morgan](https://www.forbes.com/companies/jp-morgan/?list=powerful-brands/) | $13.7 B | 11% | $52.6 B |
| 46 | [Deloitte](https://www.forbes.com/companies/deloitte/?list=powerful-brands/) | $13.5 B | 9% | $46.2 B |
| 47 | [Sony](https://www.forbes.com/companies/sony/?list=powerful-brands/) | $13.3 B | 18% | $63 B |
| 48 | [UPS](https://www.forbes.com/companies/united-parcel-service/?list=powerful-brands/) | $13.3 B | 5% | $74.1 B |
| 49 | [Bank of America](https://www.forbes.com/companies/bank-of-america/?list=powerful-brands/) | $13.2 B | 14% | $97.5 B |
| 50 | [Chase](https://www.forbes.com/companies/chase/?list=powerful-brands/) | $13.1 B | 12% | $64.9 B |